Juniors and seniors launch new businesses in their new class on Entrepreneurship and create ad campaigns.
This course helps students gain an understanding of the business and marketing principles necessary to start and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, determine the feasibility of an idea, and develop a plan to organize and promote the business as well as its products and services. Finally, Entrepreneurship aids students in understanding the capital required, the return on investment desired, and the potential for profit.
According to research through Dyslexic Advantage and findings from Dr. Julie Logan from the 2013 Conference on Dyslexia and Talent, a staggering 35 percent of prosperous entrepreneurs in America are dyslexic. Furthermore, this does not include entrepreneurs with ADHD and other learning differences. Some of our students say this makes perfect sense, due to their creativity, ability to hyper-focus on projects in which they are passionate, and their ability to “think outside the box.” They are problem-solvers.
Most important to note is that this class began at the persistent request of the Forman student body. "I pushed hard to get this class started because I wanted something that would challenge me as well as prepare me to be a successful business owner," said Griffin Powers '15.
Through visits from guest entrepreneurs, peer collaboration, and lessons about real-life case studies, students evaluate all aspects in their businesses. They build new businesses and also sometimes choose to improve upon products that already exist. Entrepreneurship Instructor Joe Odell guides his students through the process, gleaning from his personal and professional experiences, along with his expertise from his Bachelor’s in International Business and Marketing and M.B.A.
Read about more about Forman’s Entrepreneurship class in the Summer 2015 Forman Letter.